![]() Benefits of Twitter Marketingīecause the charm of Twitter is centered around conversations, the benefits of using this platform as a marketing tool are centered around this as well. This is one of the best ways to clue into what’s happening in the zeitgeist quickly and understand what topical conversations your team should pay attention to in relation to your industry. This trending list shows Twitter users the most talked about topic at a given moment for a specific location or worldwide. As a social media platform, Twitter is well-known for its ‘trending’ lists, be it words or hashtags. This is what the magic of Twitter marketing is- conversations. ![]() This makes it easier for us to converse on Twitter and grab the attention of young or old people looking for exciting date alternatives while leading them to our website.” ![]() In this case, we tried to spark a lighthearted conversation around climbing as a go-to activity for a first date. We’ll look at this tweet from the Climbing House as an example:Īlejandra Leyva, a Content Manager working with Climbing House emphasizes, “Different social media platforms require different techniques for marketing. Twitter might seem like a daunting platform to venture into for marketing, mainly because, unlike Tiktok, YouTube, or Facebook, Twitter’s main algorithm focuses more on conversations rather than visuals. Why Twitter Marketing-and How?ĭigital marketing has a long history, and one can’t deny how it has transformed the way marketers and audiences consume content, especially on social media platforms like Twitter. While the purpose of Twitter for each person or organization remains the same, the ‘hows’ of using the platform vary for regular Twitter individuals or organizations using Twitter as a marketing platform. Twitter is a free social networking site that houses over 300 million active users, allowing people to post ‘tweets’ to engage, socialize and connect with users on the same platform. ![]() adults use at least one type of social media, and 23 percent of these use Twitter, making Twitter the 7th most used social media platform in the United States in 2021. According to Pew Research, 72 percent of U.S. ![]()
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